Dee reckons that by charging 1p for a song could be the solution. Here are notes from his article:
- Two of Britains biggest music conglomerates- Sony and Universal say that charging a much lower price would be the "most sensible idea"
- When a song is played on the radio people automatically want it, and turn to sites where they can rip the song off for free or download it illegally, to add to their collection.
- Chief Executive of Universal (David Joseph) "Wait is not a word in the vocabulary of the current generation"
- long before the internet people were taking songs off of the radio
- by making downloads cheaper it would help the revenue of the music industry possibly, there is no evidence as of yet as it has not been trialled or even considered formally. Yet the threat still poses that, why even pay 1p when the internet offers it for free
- Using concerts and merchandise could be another way of obtaining some form of income if the music was being downloaded illegally
- turn the tide of free downloading back to a "pay model"
- artists would not find it easy to agree on a price that would be suitable and would actually work. -prefer to overcharge and complain about the result salary. Ideally they want to reconnnect fans
- same price for an MP3 and a CD is stupid. Buying an MP3 is quick easy and cheap. There is no distribution cost and no print or making costs, therefore charging an MP3 the same price as a CD is silly as the profit made is just greedy.
- the biggest positive of digital downloading is the larger audience. Yet there is a lack of imagination in technology
- music industry is now totally disconnected from audience
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